The Argument for Fur-Free

Eva Mendes Explains Why She Went Fur-Free

Ok, I am warning you UP FRONT. If you are faint of heart, do not watch the following video. I know that I can't take it, so I had to turn my head. I still listened to Eva's (pictured at right) words though and it makes total sense.

This is from a site I've recommended several times - EcoStiletto - http://www.ecostiletto.com/index.php?/Beauty/video/eva_mendes_exposes_the_fur_industry_for_peta/.

PS - I wish the photo at right from People.com had her smiling, because she's super cute, but I do love that dress ;-)


I Didn't Realize I Was No-Fur, But I Am!

I've never considered myself a "against fur" (I have never purchased any fur, so I've never really thought about it) person until I noticed the ramped up marketing efforts FOR fur this year - at least in my local area.

It struck me the most when I was actually invited to an event sponsored by a local fur retailer. Not that I was downing the local retailer, but the host was actually a local niche publication which is all about women's empowerment, forward thinking, all that good stuff. So for me, as a marketer, I saw it as a HUGE disconnect. These are the women that I typically think of to have strong opinions - possibly including an anti-fur stance.


My 2010 Resolution

The only 2009 New Year's Resolution I stuck to was to not buy any beauty and bath products that weren't explicitly marked as "against animal testing". Lucky for me, there are a lot of great companies out there (mark., The Body Shop, included) that support the same ideals, so it's made my shopping pretty effortless to find those brands and be loyal to them.

So I'm thinking for 2010, my resolution that I'm going to keep is going to be an no-fur and no-leather purchase commitment. I imagine shoes will be a bit troublesome, so if you've got recommendations for me... send 'em on!

Thanks to Rachel (and Eva) for reminding us that while it's not always "pretty", there's a reason people are changing their ways! You wouldn't skin your sweet puppy or kitten would you? I sure wouldn't!