In case you can't tell, I'm one of
UA's biggest supporters (and not just because my favorite red-headed girl has been rockin' it there since the start of this year). Always have been - always will be.
The BF still asks to this day why I didn't go to work for them after graduation... my response is that they're too far from Raleigh.
Dear Under Armour, if you're reading this... can the fourth retail store in your series pleaaaaaase be located in Raleigh? Pretty Please?
From Muscling Into the Mainstream
“This is more about marketing than anything else,” said Marshal Cohen, the chief analyst for the NPD Group, which follows the apparel market. “It’s not a new product, it’s not new technology. They turned what was a niche market — they took the undergarment, your under-sports apparel — into something you actually wanted to wear.”
The result, he said, is that “they connect better with the consumer than any brand we’ve seen in a decade.”Thanks for passing this along, E. Riley!
And
PS -
Marshal Cohen is still my favorite industry genius to this day. The man just freakin' gets it.
8/13/08 Update:
Inc.com love as a result of the Times' article.
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